Social Media Marketing Tips For The Inexperienced
Don’t demand too much interaction from your potential customer in the first moments of their visit to your site. The customer may just exit the site if they have to give their personal information as soon as they enter and do a survey. Make the first steps simple and you’re much more likely to gain trust, encourage consumers to look further into your site, and keep them coming back for more.
Before posting to Facebook or Twitter, always proofread your submission. You want all of your work to appear professional. Twitter requires shorter posts and certain abbreviations. Every bit of effort you expend to improve your content’s appearance will pay off.
Hold regular Facebook contests and promotions. Consumers always respond well to freebies. Contests can get people interested about your brand and attracted to your pages. The contest venue also provides you with a forum to discuss new products and interests visitors in buying.
Keeping finding new ways to get in touch with your customers. If you feel comfortable doing so, you should leave comments on their Facebook page or blog posts. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.
It’s important to be patient when creating your social media marketing strategy. It is crucial that you stay away from the latest social trends, which can easily lead you to nowhere. Look for a good balance between tried and true methods and the latest trends, then adjust and enact your strategy accordingly.
Want your customers to check in from your store? Set up a Facebook place and give your users a reason (read: discount) to check in and visit. Get people excited about visiting and shopping at your Facebook Place by offering discounts for everything from an updated status to a share or like. You can also take advantage of a similar program offered on Foursquare.
When doing social media marketing, it’s critical that all your ads are in a visible spot. When your ads are in bad places, then it makes it hard for you to get any attention from people, which can hurt your possibility of customers or followers.
You can ask your customers to do a survey. If you find out your customers are spending over an hour each day on a social media site, you really should create a brand page. If instead you find that your customers are not big users of social media, you will need to find different ways to market your business.
These tips will bring your enterprise into the 21st century. Keep these tips handy any time you need advice on how best to integrate social networking into your existing business plan. The results will surprise you and you will be ready for the next innovations.
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